Why brand mentions work best for Reddit?

When it comes to promoting on Reddit, brand mentions almost always outperform direct links in terms of comment survival and stick rate.

Brand Mentions vs. Hyperlinks

• Brand Mentions (Safest Option)
• • Simply mention your brand name in the comment (e.g., “Check out Canva”).
  • Users who are interested can easily find you by Googling your brand.
  • Much lower risk of triggering Reddit’s sitewide spam filters or by the moderators of a subreddit.
  • Keeps comments looking natural and authentic.

• Hyperlinks (High Risk)
• • Adding links in comments increases the chance of removal, since Reddit prefers to keep users on-platform.
  • Links face more scrutiny from both Reddit’s filters and subreddit moderators.
  • Use sparingly and only on highly strategic, high-traffic threads where visibility is worth the risk.

📊 The Ideal Balance

• 70% brand mentions
• 30% links (only on top threads)

This combo gives you a healthy mix of visibility and safety.

⚡Pro Tip: Use Non-Clickable Domains

If you must include your domain, write it in non-clickable form (e.g., example.com).

• This avoids spam filters while still letting users see and remember your domain. [Here's how you can do it.

](https://crowdreply.crisp.help/en/article/how-to-add-a-non-clickable-domain-link-in-a-comment-z03rdq)

Summary: Brand mentions give you the best stick rate on Reddit. Use links strategically, not everywhere. Think of links as a tool for power threads and brand mentions as your default safe option.

Updated on: 22/03/2026