How to use Keyword Tracking?

Keyword Tracking is how you set up ongoing monitoring in Social Listening. Once you add keywords, CrowdReply continuously surfaces relevant discussions from Reddit (and soon other platforms) matching those terms.

You'll find it under Social Listening → Keyword Tracking in the sidebar.

Adding keywords

Click Add Keywords to open the keyword modal. You have two options:

Manual entry:

Type in specific keywords you want to track. These can be:

• Your brand name
• Competitor brand names
• Industry terms ("email marketing tools", "best CRM")
• Problem-based phrases ("how to reduce churn", "improve customer retention")
• Product category terms ("project management software")

AI-suggested keywords:

Click to get AI-generated keyword suggestions based on your brand and industry. CrowdReply analyzes your brand context and suggests keywords across several categories:

• Transactional intent — Keywords indicating purchase intent ("best [product type]", "[product] pricing")
• Competitor capture — Keywords about your competitors ("alternative to [competitor]", "[competitor] review")
• Brand reputation — Keywords about your brand directly

You can select any suggestions you like and add them with one click.

Managing keywords

The Keyword Tracking page shows a table of all your tracked keywords with:

• Keyword text — The term being monitored
• Email alert toggle — Turn email/Slack notifications on/off per keyword
• Actions — Delete individual keywords

Bulk actions:

• Select multiple keywords using checkboxes
• Delete selected keywords in bulk

Search:

• Use the search bar to find specific keywords in your list

Tips for choosing effective keywords

Start broad, then refine:

Begin with 5–10 core keywords covering your brand, top competitors, and main product category. After a week of monitoring, you'll see which keywords generate the most relevant discussions and can adjust accordingly

Keyword types to include:

• Your brand name — Monitor direct mentions and discussions
• Top 3–5 competitor names — See what people say about your alternatives
• Product category — "CRM software", "email marketing tool", "project management app"
• Comparison keywords — "[Brand A] vs [Brand B]", "alternative to [Competitor]"

Keywords to avoid:

• Too broad — Single generic words like "marketing" or "software" will return too many irrelevant results
• Too narrow — Very specific phrases that nobody uses in discussions won't generate results
• Your exact URL — Social Listening searches for discussion topics, not URL mentions

Align with your prompts:

Cross-reference your tracked keywords with your AI Search prompts. If you're tracking the prompt "What are the best project management tools?", you should also be tracking keywords like "best project management tools", "project management software recommendations", etc.

This creates a unified strategy where your Social Listening and AI Search tracking reinforce each other.

Updated on: 22/03/2026