How to archive or unarchive a brand?

If you need to temporarily pause tracking for a brand or maybe you've finished a campaign, a client has paused their engagement, or you want to free up a brand slot — you can archive it.

Archived brands retain all their data and can be unarchived at any time.

How to archive a brand

1. Go to Account Settings → Your Brand tab
2. Select the brand you want to archive from the brand grid
3. In the brand details panel on the right, click Archive brand
4. A confirmation dialog will appear:

"Archive Brand & Pause Monitoring"

"Archiving this brand will pause all active tracking..."

5. Click Confirm archive to proceed

Your brand will be archived immediately.

What happens when you archive a brand

• All tracking is paused — Prompts, citations, Social Listening keywords, and AI model monitoring stop
• Your data is preserved — All historical visibility data, citations, mentions, and tasks are kept intact
• The brand slot is freed — If you're on a plan with limited brands (e.g., 3 on Growth), archiving a brand frees up a slot for a new one
• The brand shows as "ARCHIVED" — You'll see an ARCHIVED badge on the brand card in your settings

How to unarchive a brand

1. Go to Account Settings → Your Brand tab
2. Find the brand with the ARCHIVED badge in the brand grid
3. Click Unarchive on the archived brand card

The brand is reactivated immediately. A success message will confirm: "Brand activated successfully."

Updated on: 22/03/2026