How to add more keywords for Social Listening?

As your Social Listening strategy evolves, you'll want to add more keywords to broaden your monitoring.

Here's how to add keywords and make the most of your keyword slots.

Adding new keywords

1. Go to Social Listening → Keyword Tracking
2. Click the Add Keywords button
3. Choose your method:

• Type keywords manually — Enter any keyword or phrase you want to track
• Use AI suggestions — Let CrowdReply suggest keywords based on your brand and industry

4. Select the keywords you want to add and confirm

New keywords start being monitored immediately. Matching discussions will begin appearing in your Mentions feed on the next scan.

What if you've hit your limit?

If you've used all your keyword slots, you have three options:

1. Remove low-performing keywords — Review your list and delete keywords that aren't generating useful mentions. Select keywords and use bulk delete to free up slots quickly.
2. Replace and rotate — Swap out keywords periodically. Track a keyword for a few weeks, engage on the best results, then replace it with a new one.
3. Upgrade your plan — If you consistently need more keywords, upgrading from Starter to Growth gives you 50 slots (more than 3x the capacity).

When to add new keywords

After reviewing your AI Search data:

Check your Prompts page — if you've added new prompts, add matching Social Listening keywords. For example, if you're now tracking the prompt "What's the best invoicing software?", add the keyword "best invoicing software" to Social Listening.

After competitor changes:

If a new competitor enters your space or an existing competitor launches something noteworthy, add their brand name as a keyword.

After spotting trends:

If you notice a trending topic in your industry through your Mentions feed, add specific keywords around that trend to capture more relevant discussions.

Seasonal or event-based:

Add temporary keywords for industry events, product launches, or seasonal trends. Remove them afterward to free up slots.

Tips for maximizing your keyword slots

• Avoid duplicates — "best CRM" and "best CRM software" will capture many of the same threads. Pick one.
• Use specific phrases over single words — "project management tool for startups" is more targeted than "project management"
• Balance breadth and depth — Mix broad category terms with specific, niche phrases
• Review monthly — Look at which keywords generate the most actionable mentions and which are underperforming. Rotate the underperformers.
• Align with your AI Search prompts — Your Social Listening keywords and your tracked prompts should cover the same topics from different angles

Updated on: 22/03/2026