How to add and manage competitors?

Adding competitors to CrowdReply lets you see how your brand's AI visibility stacks up against others in your industry. Competitor data appears across multiple parts of the dashboard.

Adding competitors during onboarding

When you first set up your brand, Step 3 of the onboarding flow lets you add up to 4 competitor domains:

• CrowdReply suggests competitors based on your website
• Click a suggestion to add it, or manually type any domain
• All 4 fields are optional — you can add as few or as many as you'd like
• Each domain must be a valid URL (e.g., competitor.com)

Where competitor data appears

Once your competitors are configured, you'll see comparison data in several places:

Overview Dashboard — Competitor Ranking Table

The LLM Visibility Score & Ranking card shows a leaderboard with your brand and all competitors. For each entry you can see:

• Rank — Overall position
• Visibility % — How often the brand appears in AI answers, shown as a percentage with a visual bar
• Sentiment — How positively AI models discuss the brand
• Avg. Position — Average ranking position when mentioned (color-coded: green for top 3, yellow for 4–6, red for 7+)
• Sources — Icons showing which AI models mention the brand

Share of Voice Card

Shows your brand's percentage of AI mentions vs. each competitor as a horizontal bar chart. This tells you who is dominating the AI conversation in your space.

Brand Report

Your initial brand report includes a full comparison section with the same ranking data, plus highlights showing where you're winning and where competitors have the edge.

Why competitors matter for engagement

Competitor tracking isn't just about monitoring as it helps you prioritize where to engage. When you see a competitor with higher visibility or better sentiment, you can look at which citation sources they're appearing on and engage on those same threads through CrowdReply's engagement engine.

By joining the conversations that are already influencing AI answers in your competitor's favor, you can shift the balance over time.

Tips for choosing competitors

• Pick direct competitors — Brands that offer similar products/services and target the same audience
• Include market leaders — Even if they're much larger, it's useful to benchmark against the top brands in your space
• Consider AI-visible brands — Some competitors may have strong AI visibility even if they're smaller, because they have good citation coverage
• Mix sizes — Include both larger and similar-sized competitors for a balanced view

Updating competitors

You can update your competitor domains in your project settings. Changes will be reflected in your next data refresh across the Overview dashboard.

Updated on: 16/03/2026